Curiosity before rules
We begin with who you are, not with a list of things you should wear.
About Beatrice
Style meets self-assurance.
A style coach, mindset guide, and thoughtful partner for your next chapter.
The woman behind the work
Looking the part is only the beginning. Owning it is where the change happens.
As a seasoned image consultant, makeup artist, and certified coach, I help women refine their presence with confidence and grace. Online or in person, in English or German, I bring 20 years of experience to personal style and business etiquette.
I was born in Switzerland, shaped by my years in Moscow and Paris, and have spent many years living abroad - in Sri Lanka, Beirut, Jerusalem and now Belgrade. So many places, so many influences. Each one has changed the way I see style, beauty and identity - and, in many ways, the way I see myself. Living abroad has been a journey of constant learning and personal growth, teaching me to embrace change, stay curious and keep discovering who I am along the way.
I am passionate about helping women reconnect with their inner and outer beauty. I will be your guide as you redefine your style, question old rules, and embrace who you are today.
My perspective
Personal style is personal growth you can see.
Confidence before perfection
The goal is ease, presence, and self-trust, not a flawless wardrobe.
Real life before trends
Your style should support the life you actually live and the future you want.
A global point of view
Swiss clarity, Parisian instinct, and an expat's adaptability.
Living across cultures made me attentive to nuance: how clothes communicate before we speak, how beauty standards change from place to place, and how style can help us feel at home in a changing life.
